Example of hotel positioning #Lifestyle

The inspiration of the Lifestyle Hotel

This type of hotel business tries to meet consumers’ needs for #innovation and #personalization by focusing on # user-friendliness, accessibility of #technology, #emotion and #polyvalence.
In fact, we want the guest to recognize their own lifestyle.

Lifstyle Hotel trends

Traveling is no longer exceptional, and people often travel for business or personal reasons. They want to feel at home through the #ambience, #amenities and #services on offer.
The need to make a decision with standardized products makes #originality, #innovation and #personalization attractive assets.
With new technologies, more flexible working hours and recently the development of remote work, the border between work and leisure time is losing its sharpness.

Guests therefore expect a “leisure” dimension in their business hotel, and “business” services in their leisure hotel.

Emotional motivations are increasingly important in choosing an establishment. This is the opportunity for new experiences, cultural openness, exchanges.
Responsible and ethical commitment and purchasing matter to consumers.
New technologies are everywhere and customers expect to find them in hotels.

The 6 principles of the Hotel Lifestyle

1. Sharing emotions & sensations
   As the name suggests, the lifestyle hotel is intended to be an extension of the guest’s lifestyle. It is through the five senses that the establishment tries to reach the latter: the #vue (lighting, decoration, works of art), the #hearing (background music or silence in certain areas), the #odor (spa, floral decorations), #taste (restaurants and bars with an inventive, authentic and organic menu) and #touch (textures, materials).
2. Technology at the service of user-friendliness
   In addition to the essential wireless internet throughout the property, there are also self-service computers. In the bedrooms, flat-screen televisions, MP3 consoles, game consoles and DVD players come together. Some hotels also offer these devices for rent or loan (for example, loan of an iPod with a musical selection chosen by a local personality?).
3. Friendly service
   Contacts with staff are intended to be more # relaxed and more in “advice” than “sales” mode. The reception desks are open and user-friendly, and the automation of certain functions allows staff to devote more time to greeting, orientation and personalized advice.
4. Ease and accessibility
   Convenience is at the heart of the lifestyle hotel concept. This involves simplified arrival and departure formalities, such as check-in using pocket computers, but also the accessibility of catering. So, for example, you can offer F&B services that you can order from your room using a touch screen. The versatility and flexibility of the staff accentuate this impression of ease and fluidity that emanates from the hotel lifestyle.
5. Multiple services
   The additional services are varied and attractive in order to offer a global experience: ultramodern meeting rooms, spa, boutique, etc. You can also find unusual services such as bike, scooter or Smart rental, babysitting, pet packages and much more.
6. All in a lively, responsive & evolving environment
   With a view to renewing themselves, some lifestyle hotels are opting for cultural and artistic activities linked to the destination (temporary exhibition of works of art, reading evening, concert or DJ, etc.). Social networks promote this living side. Most establishments are also active on Facebook, Twitter, Youtube or even on a blog.